Blogging is big business. As of 2021, there are approximately 600 million blogs, and over 2.5 billion blog posts published each year. Establishing your own business blog is an excellent marketing strategy, and a great way to bring your business to some of the billions of people that access the internet each day, in a valuable but unobtrusive way. Here’s everything you need to know about starting a business blog of your own:
Why Start a Blog for Your Business?
The first question you’re likely to ask is why you should take the time and the effort to start a blog? How would it benefit your business? There are many wonderful reasons to start a blog for your business. Not only does blogging build brand awareness and attract new customers through driving organic traffic to your site, but it can also be used to share important information with your audience and create your organisation’s voice. Some of the other great reasons to start a blog for your business include:
- It allows you to connect with potential customers.
- It gives you a place to publish original content.
- Drive increased amounts of traffic to your website.
- It helps you establish yourself as an expert in your field.
- It provides a platform to promote your products and services.
Here we will take an in-depth look at how you can harness some of these benefits and use your business blog to the advantage of your business.
The Benefits of Business Blogging
Still not convinced that business blogging is the right direction for your business? The fact is that the figures speak for themselves. Here are five of the most significant benefits of business blogging:
- Drive Organic Long Term Results. Business blogging isn’t a short-term solution, but it is a solution that has long term benefits. Once you have created a comprehensive and informative blog post that is deemed to have value by key search engines, that post will continue to drive traffic to your website, without very little additional effort on your part. A successful blog post can generate significant traffic on a daily basis, effectively driving traffic and leads for as long as it remains on your site. Meaning that a relatively small initial effort could have maximum long-term results for your business.
- Attract Organic Traffic to your Website. Perhaps the main reason that people choose to start business blogs is also the medium’s biggest benefit: to drive organic traffic to your website. Using Search Engine Optimisation (SEO) within your articles will increase the likelihood of relevant readers finding the content you create, ultimately increasing your blog traffic and even your sales figures. In a survey, 61% of B2B marketers found that SEO and organic traffic generate more leads than any other marketing initiative, and at a lower cost than many other marketing techniques too.
- Blogging Can Be an Independent Business. Many successful bloggers can earn significant sums from their blogs alone. Well-established bloggers like Ryan Robinson make upwards of £30,000 a month, simply by crafting valuable content on a regular basis. The earning potential from blogging is unlimited, although the average blogger earns between £300 and £400 a month. How you monetise your blog will vary from business to business, but there are a wide range of viable ways that you can make money blogging. This could still be a great way to supplement your business, particularly if your business is new and you’re just getting it off the ground.
- Establish Your Authority. Creating a business blog is a great way to establish your authority in your field. Not only can you educate and share information with your potential customers, but you can also give your brand credibility. Consumers buy from brands that they trust, and you don’t have many opportunities to build that trust. A regularly updated business blog gives readers the information they’ll need via entertaining, engaging content and lets them get to know your brand, your tone of voice, and your authority in your industry.
- Connect to Your Audience and Demonstrate Your Individuality. Finally, a business blog is a great way to build a strong connection to your audience and potential customer base. A series of detailed and informative blog posts will keep them wanting more, with the most engaged readers liking and subscribing to your content. When you have permeated their consciousness in this way, they will be more likely to think of your brand when it’s time to make purchasing decisions. What’s more, writing a business blog gives you something to promote and talk about on social media, which is a great way to reach an even wider audience. If we look at Instagram alone, there are over 1 billion monthly Instagram users, which means that around 12.9% of humanity checks their profile monthly. If you can use your content to tap into even a tiny fraction of that audience, then you can use your business blog to help your audience grow.
Conclusion – Is Blogging Good For Business?
When you establish your own business blog you are adding to your business. A blog will enhance your business not only by allowing you to share your authority and connect to your audience, but also on the more fundamental and practical level of driving traffic to your business website. It doesn’t matter how good your product is, or how great your prices are. Without traffic or visitors coming to your website every day and then converting into customers, no business can survive, blogging can form an integral part of the marketing strategy that helps you to achieve this.
