CUTTING-EDGE DIGITAL MARKETING SERVICE FOR SMALL BUSINESSES IN THE UK
We offer digital marketing solutions, tailored specifically for small businesses based in the UK.
With a focus on harnessing the power of the Google platform, we are here to help you unlock new levels of online success. Whether you’re looking to generate leads, increase brand visibility, or drive targeted traffic to your website, our services are designed to elevate your digital presence and maximize your return on investment.
In today’s fast-paced and ever-evolving digital landscape, staying ahead of the competition is crucial. That’s where our expertise comes into play. At TCS, we understand the unique challenges faced by small businesses, and we are passionate about helping you thrive. Our dedicated team of digital marketing professionals possesses a deep understanding of the UK market and the intricacies of the Google platform, making us the ideal partner for your digital growth journey.
Our core offering is Pay-Per-Click (PPC) advertising, a powerful tool that enables businesses to drive targeted traffic to their websites. By leveraging our PPC services, you can position your brand in front of potential customers at the precise moment they are searching for products or services similar to yours. Our PPC specialists have a wealth of experience in crafting highly effective campaigns that deliver tangible results, focusing on maximizing your ROI and minimizing wasted ad spend.
Furthermore, we also specialize in optimizing your presence on Google My Business. As a small business, it’s crucial to establish a strong local presence and connect with your target audience in your geographical area. Our Google My Business services ensure that your business listing is accurate, up-to-date, and optimized to appear prominently in local search results. By utilizing this powerful tool, you can enhance your online visibility, attract more customers, and solidify your position as a trusted local business.
At TCS, we believe in a holistic approach to digital marketing. We understand that PPC and Google My Business are just the tip of the iceberg. That’s why our comprehensive range of services also includes advising on search engine optimization (SEO), social media marketing, content marketing, and much more. We take the time to understand your unique business goals and craft customized strategies that align with your brand vision.
What sets us apart from the competition is our unwavering commitment to excellence. We are driven by results and strive to deliver exceptional value to our clients. By partnering with us, you can expect transparent communication, regular performance reports, and a dedicated team that is passionate about your success.
PPC FEATURES
- Immediate visibility for your business
- Targeted reach (relevance)
- Cost control (budget)
- Measurable results
- Flexibility and scalability
- Enhanced brand visibility
- Competitor advantage
- Quick testing and optimisation
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OUR DIGITAL MARKETING SERVICE PROCESS
PPC AS A VALUABLE TOOL FOR SERVICE BASED BUSINESSES
Pay-Per-Click (PPC) advertising has emerged as a game-changer for small service-based businesses, offering a range of advantages that can propel your online presence and drive business growth. With PPC, you gain immediate visibility, reaching your target audience precisely when they are actively searching for your services. The flexibility and scalability of PPC allow you to control costs while achieving measurable results through detailed performance tracking and analytics. By leveraging PPC, you can enhance brand visibility, gain a competitive edge, and optimize your campaigns for maximum impact. With quick testing and optimization capabilities, PPC empowers small service-based businesses to compete on a level playing field, unlock their digital potential, and drive tangible results.
Here are some of the main features of PPC;
- Immediate Visibility: PPC advertising allows your business to appear at the top of search engine results pages (SERPs) instantly. This means that as soon as your campaign is set up and running, you can start generating visibility and driving traffic to your website.
- Targeted Reach: With PPC, you have the ability to target specific keywords, demographics, locations, and even time of day. This level of targeting ensures that your ads are shown to the most relevant audience, increasing the likelihood of attracting potential customers who are actively searching for your services.
- Cost Control: PPC offers a high level of cost control since you only pay when someone clicks on your ad. This makes it suitable for small businesses with limited marketing budgets, as you can set daily or monthly budgets to ensure that you stay within your desired spending limits.
- Measurable Results: PPC provides detailed performance metrics and analytics, allowing you to track and measure the success of your campaigns. You can monitor the number of clicks, impressions, conversions, and even the cost per acquisition (CPA), enabling you to make data-driven decisions and optimize your campaigns for better results.
- Flexibility and Scalability: PPC advertising offers flexibility in terms of campaign duration and budget allocation. You can start or pause campaigns at any time, and adjust your budget based on your business needs. This scalability allows you to optimize your advertising strategy as your business grows or as market conditions change.
- Enhanced Brand Visibility: By appearing at the top of SERPs, PPC ads can significantly increase your brand visibility and awareness. Even if users don’t click on your ad, the exposure to your brand name and offerings can create a lasting impression, increasing the chances of users remembering your business when they are ready to make a purchase.
- Competitor Advantage: PPC enables you to outrank your competitors in search results, even if they have higher organic rankings. This level playing field gives small service-based businesses an opportunity to compete with larger competitors and gain a larger share of the market.
- Quick Testing and Optimization: PPC campaigns can be easily tested and optimized for maximum performance. By analyzing the data and making adjustments to ad copy, keywords, and landing pages, you can continually refine your campaigns to improve click-through rates, conversions, and overall campaign effectiveness.
PHYSIOTHERAPY CLINIC CASE STUDY
Doubled leads with less than half the cost Changes to the website,
Optimisation of AdWords etc are continually happening…without me having to worry about it.
Olivia’s London-based Physiotherapy clinic focuses on patient needs and finding the root cause of the problem without just treating the symptoms.
Most business was being attracted through word of mouth and Olivias’ team wanted to bring in new patients from different channels to increase their patient base.
Objectives
- Increase inbound leads through digital marketing channels
- Reduce marketing workload and stress
How the objectives were achieved
- Optimisation of Google AdWords accounts to increase qualified traffic flow at a reduced spend.
- SEO deliverables rolled out to increase organic traffic to reduce reliance on paid traffic.
- Proactively created and carried out clear marketing strategies to increase lead flow while reducing the need for the owner to be involved.
Key Results
- AdWords cost per lead dropped from £63.05 to £28.32 within 3 months
- Organic traffic has increased by 31.48% with conversion rates from organic traffic jumping 45.2%
- The clinic owner has been able to focus more on what she does best, rather than chasing her marketing team to deliver what was promised.
Owner and Principal Physiotherapist, Olivia Taylor, says…
“We create majority of our business through word of mouth – I approached TCS because I wanted to increase the number of patients coming from ‘fresh’ (unknown to us or our patients) groups (and keep up our awesome word of mouth within these new groups) and therefore increase number of new patients walking in the door.
Now we have a marketing team – that doesn’t comprise of me winging it. Emails to database, changes to website, optimisation of AdWords etc are continually happening… without me having to worry about it.
We have the goal of hitting 12 new patients a week short term. Over the next 12 months as we build out pillar article pages I see us being found by more people through SEO. My goal for a year is to have 6 physios all hitting their individual and team targets – which will mean recruiting 2 more physios and attracting new patients accordingly.”
Over 300% traffic and leads in 3 months
Before this practice started with us, they were not growing and their online traffic and leads had plateaued. When we started working together, we rebuilt the entire website to ideal SEO standards and more conversion focussed and in just 3 months, traffic, leads and sales increased by more than 300%
70% Increase in new patients in 3 months
The practice had a strong desire to expand its staff in order to facilitate growth, but they struggled to generate the necessary momentum within a short timeframe. However, after collaborating with us for four months, they achieved remarkable results. They experienced a remarkable 70% increase in new patients, enabling them to hire an office manager who could efficiently oversee the practice’s operations and management.
8x Traffic and new patients in 4 months
Upon commencing our collaboration with this practice, we discovered that they had a rudimentary website constructed by a relative of the practice owner. However, we took charge and implemented a comprehensive plan to revamp the website, bolster its search engine optimization (SEO), and launch targeted Google Ad campaigns. Remarkably, within approximately four months, the practice experienced an astounding 800% surge in website traffic and an exponential increase in bookings.
5x Improvement of bookings through SEO
Although Google Ads is proved a valuable method to attract new patients, we wanted to explore parallel strategies. It is crucial for physio practice owners to have refined, well-structured, and patient-targeted campaigns, along with a website that excels in both conversion rates and search engine optimization (SEO). When we assumed responsibility for this practice, we swiftly implemented strategic changes. Within the initial two months, we accomplished an impressive 500% increase in phone calls and bookings, primarily attributable to the significant improvements in SEO.
400% Increase in new patients in 1 year
When this practice approached us, it was still relatively new, having been established only a year prior. However, within a span of 12 months, utilizing Google Ads and SEO strategies exclusively, we achieved remarkable results. Their number of new patients surged by over 400%, demonstrating the efficacy of our targeted marketing efforts and optimization techniques.
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