Niche websites have huge earning potential, thanks to their captive audience of fellow enthusiasts. They can be built from scratch, making them a great online business venture for those new to the industry, and there are no significant outgoings associated with establishing your own niche website.
Do you have an idea that’s completely unique? Or a passion for a topic that isn’t shared by everyone? Then perhaps you already have the ideas you need to establish your own niche website. Here’s everything you need to know:
What is a Niche and What is a Niche Website?
The word niche is defined as “a specialised segment of the market for a particular kind of product or service” and a niche website is one that targets a specific audience or topic. For example, a generalised website might focus on animals whilst a niche website will focus on llamas. You can find a niche segment in any market including, but not limited to, health, business, relationships, travel, food, fashion, or animals. If you have more obscure interests, such as unusual sports or board games, then these may be niche topics in their own right.
Niche sites usually generate revenue through ads, affiliate marketing, or digital products like online courses, private communities, or eBooks. From an affiliate marketing point of view, niche websites tend to yield better results than generic ones because if you have expertise in the arena, you will have greater authority, and you will also already have access to a captive audience who share your niche interests.
How to Get Niche Website Ideas
If you’re ready to start a niche website, then it’s important to ensure that you choose the right niche. Not only should the niche you choose be a profitable one that will have a captive audience, but it should also be something that you know enough about to maintain the content for your site. You should be genuinely interested in starting a long-term project in the niche that you have chosen and have the skill and knowledge to maintain it. The right niche website needs to be:
- Viable in the long-term
- Something that you have personal experience and knowledge of
- In a profitable arena with growth potential
For your niche website to be successful, you have to have a sustainable interest in the topic. You won’t grow an audience, or make any money, with a website that only has half a dozen pieces of content and then runs out of steam. For this reason, you are advised to choose an area for your website that you know inside out. Ask yourself whether you can think of 100 or more article topics for your chosen niche: if the answer is no, then it might not be the right niche website for you.
Your niche website should cover a subsector of a larger market, and when choosing the right niche or looking for niche ideas you should also consider whether there is the potential to create or sell products within this niche. Adding a store to your site is a great way to increase your revenue, it will give your website its own USP, and it may help to attract more traffic to your site too.
Where to Start
Once you have chosen a niche topic for your website that you’re confident and excited about, you may be wondering what to do next. But the good news is that starting a niche website doesn’t have to be complicated: the key is simply to start small. Begin by creating a simple blog-style website, and just start writing. This type of website can be created incredibly quickly and easily using a web hosting site like Thames Cloud Services. Specialists in getting you online fast, we can also help you to find a domain name that will attract new readers and is easy to find and remember.
Once you have a website in place, it’s important to remember that content is king. The quality of your content should be high, and it should be written in such a way that your niche website attracts organic traffic from relevant readers. To do this, you should research the most popular or most relevant keywords in your niche. You should then answer specific questions around your niche on your website using these keywords: that way, when someone with the same niche interest as you asks those questions online, their chosen search engine (usually Google) will direct them to your website. This is the best way to grow traffic, grow your audience, and ultimately increase your revenue via either affiliate marketing or selling your own products. Choosing the right niche, finding the right keywords, and then writing content that works around both your niche and your keywords is the best way to turn your niche website into a successful one.
Conclusion
A niche website is one that focuses on a smaller segment of a much larger topic or industry. The most important thing you can do when establishing your own niche website is to choose the right niche. Having the right niche will lay the foundation for everything else going forward, so take your time when choosing yours and don’t move forward until you’re truly happy with the niche you have chosen. Do your due diligence to ensure it has the potential to be profitable.
Once you have your niche area of expertise, you will need to create a website. Why not visit us at Thames Cloud Services and turn your dream of creating your own niche website into a reality? We have a reputation for being the best in the business and have all the tools you need to build a great website fast. From here, your focus should be on growing your organic traffic using great content. Keyword analysis and topic research will help you to decide what your content should focus on and the type of articles your readers are looking for. From here, your website should grow and grow, until you’re turning a profit from a niche website on a topic you love.
