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Introduction
We live in an increasingly digital age, with the internet acting like a huge international billboard on which you can promote your business and your brand. In fact, according to recent research, consumers are so used to the brands they engage with having their own websites that 56% of the consumers surveyed said they don’t trust a business without a website. As a chiropractor, web design is unlikely to be your primary concern: but working on a robust chiropractic website design could be the difference between business success or business failure.
A good chiropractor website should be easy for patients to access and navigate. It should outline the services you offer clearly and establish your clinic and your staff members as knowledgeable figures of authority within your industry. You could use a chiropractic website design builder or use your own chiropractic website inspiration to achieve this. You should also think about the keywords that you use on your website, as these will help your site rank more highly at the top of search engine listings. Inc-Health is a good example of this, as they are the highest-ranking private chiropractor for the search term ‘chiropractor UK’ thanks to their clever use of content.
Whether you are a brand-new chiropractic clinic or an already established clinic whose online presence needs updating, here’s everything you need to know about building an accessible and successful chiropractic website for your business:
Top Tips for the Best Chiropractic Website Design
The first step in successful chiropractic website design is choosing a web host that will allow you to create an attractive site. When looking for a website hosting provider you should look for one that has been established and has a good reputation for working with small businesses, one that can offer a web builder tool to make building your website as simple and straightforward as possible, and one that offers 24/7 support in case something goes wrong: remember that every minute your chiropractic website is offline is a minute you could be losing money, so this immediate support is essential as it will ensure you get back online as fast as possible. Thames Cloud Services has helped to establish other chiropractic websites and is proud to meet all these essential criteria, plus so much more.
Once you have chosen who will host your website, you need to think about what your chiropractic website design will look like. Here are our top tips for creating the best chiropractic website design for your business:
Ensure Your Homepage is Easy to Navigate
The homepage is the most important page for any website; after all, you only get one chance to make a first impression. But whilst aesthetics are important, and your homepage should be as welcoming and professional as possible, the key element when constructing your website homepage is the practicalities of getting around it. Users of your website should be able to find what they’re looking to learn without having to search through multiple pages. This means that the site navigation included on your homepage should clearly outline the elements you feel will be most important to potential clients; price lists, practitioner biographies and qualifications, and your location are all key examples of this.
Include Contact Information on Every Page
Whilst a clearly signposted ‘contact us’ page is an important element of any website, to increase the likelihood that potential customers will follow that call to action and get in touch, you should ensure that your contact information can be found on every page of your website. This could include placing it in the footer of each webpage or including a clear link to your ‘contact us’ page on each webpage. You should include your contact information in full so that your potential clients can reach you by any means. This includes your phone number, email address, and physical location.
You should also include your social media links alongside your contact details. Not only can you use social media to promote your services and products, but it is also a great way for your existing customer base to act as a marketing tool, promoting your business on your behalf via their positive reviews and experiences.
Use Your Website as an Opportunity to Educate Your Patients
If a potential patient has never visited a chiropractor before, they may be unsure about what to expect. You can use your chiropractic website design to calm any fears or uncertainties before they even arrive in your surgery, making them feel more comfortable about getting in touch. The types of patient education materials that would prove useful to your clients include details about how often a patient should visit a chiropractor, what kinds of services you offer, and what treatments you use. You may even choose to include a detailed blog or article database where you can provide a vital service to your clients by outlining how and when visiting a chiropractor can be beneficial, as well as self-help techniques that patients can use at home in conjunction with their chiropractic services.
Outline Special Offers
Finally, if you want to attract new patients, then you should make sure that your website offers special deals and discounts. Detail these clearly and where possible, change them regularly. This will not only entice new customers to visit you for the first time but can also be used to encourage people to come back and see you again.
Conclusion
Choosing the right chiropractic web hosting and design services will be essential to your ongoing business success. The main benefit of having a website is that it will help to build credibility for your business and help customers find you organically, opening up your business to a wider audience. Ensuring that you choose the right web hosting provider and keep the needs of your customers in mind when designing your website will attract more customers to you, and help your business to keep growing.
